European Union Tourism Trends

The EU-UNWTO Report is now available!

The new report ‘European Union Tourism Trends’, prepared by the World Tourism Organization (UNWTO) in cooperation with the European Commission, underscores tourism’s major social and economic benefits for 28 countries comprising the European Union (EU). EU destinations welcomed 538 million international overnight visitors in 2017, 40% of the world total. EU accommodation establishments provide over 3 billion nights a year, half of which to domestic guests (residents) and half to international guests. Tourism accounts for 6% of the EU’s overall exports, while the direct contribution of tourism to individual EU economies reaches up to 11% of the GDP.

“Tourism is a key pillar of the EU strategy for jobs and inclusive growth and I am confident that our strong partnership with the European Union will continue to drive the quality, sustainability and competitiveness of the European tourism sector forward” said the UNWTO Secretary-General Zurab Pololikashvili.

The European Union Tourism Trends report provides a comprehensive overview of tourism in the European Union and constitutes a tool for policy makers and other tourism stakeholders for developing market strategies and enhancing the knowledge base of the EU Virtual Tourism Observatory. The report is the result of a cooperation agreement between UNWTO and the Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs of the European Commission (DG GROW) and is part of the ‘Enhancing the Understanding of European Tourism’ initiative. The project aims to improve the socio-economic knowledge of the tourism sector, enhance the understanding of European tourism and contribute to economic growth, job creation and the overall competiveness of tourism in Europe.

Read the Press release of the UNWTO for the original article and for further information.

The report is available here