#3 Tourism for sustainable and responsible growth
How can the tourism sector ensure a sustainable and responsible economic growth and prosperity in the Mediterranean region?
Tourism is a key economic sector in the Mediterranean region, representing 11% of the regional GDP (WTTC, 2014, Economic impact of Travel and Tourism in the Mediterranean). However, the competitiveness of Mediterranean destinations is often associated to a “mass tourism model” and a lack of environmentally friendly practices. More recently, skepticism about mass tourism models started to grow, enhanced by a stagnation of international tourist arrivals since 2000.
How to support the tourism sector to become a “locomotive of sustainable growth and prosperity in the Mediterranean region”? How to develop the attractiveness of Mediterranean tourism products and services while protecting the Mediterranean identity?