Our challenge

Let's enjoy the Mediterranean responsibly!

We live in such a beautiful region, the Mediterranean, that plenty of tourists are coming to spend some good time in our coastal and maritime regions. Mass tourism has, however, a deep impact on our landscapes, societies and economies both positive and negative.

Our challenge is to make everybody enjoy the Mediterranean responsibly and respectfully of the environment and local populations.

Tourism sector is amongst the highest income generators in the Mediterranean. Leisure related activities make tourism a leading economic sector in terms of gross value added and employment. Tourism contributes directly to regional economies with sectoral synergies and strong multiplying effects.

Despite its economic and social importance, tourism development is exerting undue pressures on natural and built environment. These pressures may threaten the quality of life of local populations, degrade the tourism assets and, by consequence, affect negatively future tourism developments. Exploiting the full potential of tourism requires an innovative approach and sustainable basis. Therefore, effective strategies and targeted integrated actions should be developed and implemented across the Mediterranean region.

With this common objective, 14 Modular Projects (MPs) are implemented under the Interreg Med Sustainable Tourism Community. They respond to the Interreg MED Programme’s priority axis 3 “Natural & Cultural resources – Protecting and promoting Mediterranean natural and cultural resources” and to the specific objective 3.1 “To enhance sustainable the development policies for more efficient valorisation of natural resources and cultural heritage in coastal and adjacent maritime areas of a sustainable and responsible coastal and maritime tourism in the MED Area”.

Our aim is to study, test and capitalise innovative instruments and actions towards the enhancement of tourism sustainability in the Mediterranean.


A community featured by BleuTourMed_C3

The MED Sustainable Tourism Community is featured by BleuTourMed_C3 Project, a three-year Horizontal Project financed by the ERDF within the Interreg MED Programme whose aim is to facilitate the knowledge sharing and the capitalisation of results of the 14 Modular Projects.